Internet or Online Advertising
Consumers today spend over 50% of their time online according to a study by Jupiter Research in Decemeber 2009.
Internet use has grown to nearly 240 million users in the United States – 77.3% of the US population according to US Census Statistics & International Telecommunications Union (ITU) June 2010 Study. 63% of consumers turn to the Internet first when looking for local products or services according to a Nielsen Online Study. An average of 14 hours per week is spent online, which has now surpassed television consumption also according to a
Nielsen Online December 2009 Study.
There are many internet advertising opportunities; local, regional and industry specific to name a few, but most businesses today continue to spend less than 10% of their marketing budget online when consumers are online more than 50% of their time. Why? It can be very confusing to buy online advertising, and there are literally thousands of choices. Who has the time to do the necessary research? How do you currently measure your offline advertising effectiveness? How would you know what to allocate to internet advertising instead? What works and what does not? Before finding SBS our clients were continuing to do what they had always done, yielding the same and sometimes ineffective results.
Shenandoah Business Solutions helps businesses research and determine the online or internet and offline advertising available for the quickest return on investment. We use sophisticated web and phone tracking technology to measure what offline or internet ads are generating the leads, and then we help our clients reallocate spending to new opportunities, perhaps never thought of before. SBS understands the value of local media opportunities and acts as an agency on our clients behalf to purchase, measure and manage those opportunities.
SBS is the only company in the Shenandoah Valley that has access to the nation's largest media exchange giving our clients exposure to thousands of publishers nationwide. Every publishing opportunity is measured for effectiveness and advertisements are delivered only to internet surfers located in the designated market area (DMA) our clients want to target.
Balance in marketing is critical. Stop spending 90% of your budget where consumers spend less than 50% of their time. Allow SBS to help you create a plan that includes both online and offline exposure and where all ads online and offline are measured. In most cases our clients are already spending the money; it just needs reallocated for better results.
Contact an account manager,
or call (540)414-6000 for a FREE internet advertising consultation.
Shenandoah Business Solutions, LLC
4768 US Hwy 211 West * Luray, Va 22835
540-414-6000 * info@shenandoahbusinesssolutions.com
Serving communities in and around the Shenandoah Valley of Virginia and West Virginia
| Charles Town - Jefferson County, WV |
Winchester - Frederick County, VA |
Staunton - Augusta County, VA |
| Martinsburg - Berkeley County, WV |
Front Royal - Warren County,VA |
Monterey - Highland County, VA |
| Berkeley Springs - Morgan County, WV |
Woodstock - Shenandoah County, VA |
Lexington - Rockbridge County, VA |
| Romney - Hampshire County, WV |
Luray - Page County,VA |
Petersburg - Grant County, WV |
| Moorefield - Hardy County, WV |
Harrisonburg - Rockingham County, VA |
Franklin - Pendleton County, WV |