Search Engine Marketing

Search Engine Marketing

Search Engine Marketing Services

Search Engine Marketing is a form of internet advertising where a business can purchase keyword combinations from the search engines to drive traffic to their website.  SEM is extremely effective for new websites that are not yet fully optimized or where there is a lot of industry competition.  It is also beneficial for new product announcements so that a business is immediately branded as a provider of that new product.  Unlike off-line advertising, typically used for brand or product awareness, which unfortunately targets many unlikely buyers, SEM goes directly to the consumer that is already searching for a product or service. SEM reaches likely buyers already in the research phase of the purchase.   

The most familiar method of SEM is purchasing Google Ad Words.  Google commands the majority of all searches however there are still millions of searches weekly on less popular search engines.  SEM can be difficult to manage and  most of the time is not done correctly thus creating waste and undesired results.  How do you identify where the best new customer will come from?  How do you know the best search terms for your business category and what really drives sales, not clicks?  Most businesses who have discovered SEM only manage ten to twenty key word phrases when consumers use thousands of phrase combinations in search.  How do you optimize your buy to measure and track results to make sure you are not wasting precious budget?

Shenandoah Business Solutions is the only company in the Shenandoah Valley that utilizes a proprietary software technology that enables our clients to easily manage thousands of keyword combinations in all search engines and directories.  We estimate the number of monthly searches by industry, isolate and then identify the appropriate keyword phrases.  We have over 10 years of historical campaign data by industry type to support budget recommendations and geographic targeting.  Our software optimizes the campaign daily thus assuring budget allocation per key word phrase and search engine allowing SBS to generate the best possible SEM results.     

SBS takes the work out of SEM campaigns assuring success and market awareness.  Contact an account manager, or call (540)414-6000 for a FREE search engine marketing consultation.
 

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Shenandoah Business Solutions, LLC
4768 US Hwy 211 West * Luray, Va 22835
540-414-6000 *
info@shenandoahbusinesssolutions.com


Serving communities in and around the Shenandoah Valley of Virginia and West Virginia


Charles Town - Jefferson County, WV Winchester - Frederick County, VA Staunton - Augusta County, VA
Martinsburg - Berkeley County, WV Front Royal - Warren County,VA Monterey - Highland County, VA
Berkeley Springs - Morgan County, WV Woodstock - Shenandoah County, VA Lexington - Rockbridge County, VA
Romney - Hampshire County, WV Luray - Page County,VA Petersburg - Grant County, WV
Moorefield - Hardy County, WV Harrisonburg - Rockingham County, VA Franklin - Pendleton County, WV